The Rational Unified Process attempts to capture many of a modern software development's best practices in a form suitable for a wide range of projects and organizations. This process recognizes that the traditional waterfall approach can be inefficient and many feel that the waterfall approach also introduces a lot of risk because it defers testing and system integration until the end of the project lifecycle.
- Developers learn on the go with their abilities and skills employed efficiently during the entire lifecycle. Testers, technical writers and other involved in the project begin early to make it unified progressive approach.
- The development process itself can be improved and refined along the way. The assessment at the end of duplication not only looks at the status of the project from a product or schedule perspective, but also analyzes what should be changed in the organization and in the process, makes it to perform better in the next iteration.
- It allows the organization to release a product early in the market with reduced functionalities to counter any move by a competitor or by another vendor seeking replication for a given technology